Hyundai Motor has unveiled the latest vehicle in its expanding line-up of stylish SUVs, the Kona compact SUV. With a strong, impactful design and uncompromised individuality, the Kona is designed to appeal to modern customers with active lifestyles.
The Kona joins Tucson, Santa Fe and Santa Fe Sport in a growing line-up of Hyundai Motor SUVs, as the company continues to widen customer choice in the segment. At the world premiere of its new B-segment SUV, Hyundai Motor reaffirmed its promise to deliver SUVs that feature progressive design with high interior refinement and spaciousness.
“With the Kona, we have created a stylish and highly functional compact SUV, perfectly suited to the needs of customers who pursue challenging, action-filled lifestyles,” said Euisun Chung, Vice Chairman of Hyundai Motor Company. “We aim to set new standards for the compact SUV segment, with appealing design, cutting-edge connectivity and class leading safety features.”
Uncompromised Individuality And Purposeful Character
The Kona is a brand-new challenger in the B-SUV segment, with uncompromised individuality and innovative features. The Kona’s bold, daring image hints at the future design direction of Hyundai Motor’s next generation of SUV models and creates a unique proposition in the compact SUV segment.
Kona stands out from the crowd with high contrast design elements and striking style. Its masculine protective ‘armor’, combines powerfully with the futuristic LED lighting to create a high-tech look. Despite its unique appearance, the Kona doesn’t sacrifice sophistication and is highly capable – a combination designed to appeal to the Millennial demographic.
“What we liked: punchy 1.6 litre engine; relatively smooth and refined; safety and other tech.”
The Kona’s stand-out design is reinforced by the car’s voluminous, aggressive body styling, that emphasises the car’s well-proportioned, dynamic silhouette. Its low and wide stance complements the car’s stylish profile, with the long wheel base and short overhangs ensuring sporty, nimble handling, in addition to delivering superior driving stability at high speed.
‘Composite lamps’ enhance the Kona’s high-tech and mechanical appearance. The slim daytime running lights (DRL) incorporate turn signals and are positioned in a ‘stack’, separate to the LED headlights.
The Kona’s front is powerful, as its ‘armor’ shows its readiness for extreme activities. The compact SUV also adopts Hyundai Motor’s new family identity, the Cascading Grille, featuring a sporty mesh pattern, flanked by exceptional wing-type fenders that dominate the front design.
The visual relationship between the composite lamps, Hyundai‘s signature Cascading Grille and the unique armor design results in a totally distinct character, which is important in the increasingly competitive B-SUV segment.
Further stand-out design elements at the side reinforce the car’s tough and functional qualities. Most notably the contrasting black ‘armor’ that provides a protective skin and visually connects the front to the rear.
As with the front LED arrangement, the rear light configuration also creates a truly unique signature appearance. The slim brake lights, turn indicators and reverse lamp are placed in a separate configuration, surrounded by protective skin that begins at the C-pillar garnish.
In addition to the instantly recognisable shape, a number of playful colour variations allow buyers to customise their Kona. The roof is finished with a two-tone colour scheme, providing high contrast between the body and wheels – satisfying customers with a desire to express their individuality.
“What we like: solid underpinnings; 1.6-litre turbo is strongest engine in its class.”
Spacious Interior Delivers Comfort And Convenience
Kona offers occupants generous interior space by optimising the underfloor layout, including the 4WD drivetrain and exhaust system, to reduce central tunnel intrusion. The suspension component layout is optimised at the rear, allowing for a lower floor and seating position to deliver class-leading levels of headroom and ease of access for rear occupants.
Designers also optimised interior space to maximise luggage storage capabilities, reflecting the requirements of customers with active lifestyles. The split-folding rear seats fold flat, with a two-level loading floor that allows easy access for a bicycle or golf club storage.
With an all-new compact SUV platform developed for the Kona, Hyundai Motor looks to set new performance standards for the compact SUV segment. The powertrain layout is optimised to create a compact platform capable of incorporating the car’s four-wheel-drive system while maintaining interior space.
The Kona blends exceptional fuel efficiency with a fun urban driving experience, delivering power and performance levels that are not often found in vehicles in its segment. The range of small-displacement turbo-charged petrol engines and diesel powertrains deliver a dynamic driving experience for nimble, easy motoring.
The new Kona is offered with a combination of gasoline and diesel engines of various power outputs – dependent on the market.
A 2.0-liter MPI Atkinson unit produces 110kW, with a 0-100km/h time of 10 seconds.
The Gamma 1.6T-GDI engine boasts 130kW, a 0-100km/h time of 7.7 seconds.
The newly-developed SUV’s chassis is engineered to be rigid, topped with a lightweight body for dynamic driving performance and a comfortable ride. The platform is optimised to permit SUV levels of ground clearance, while the optional 4WD system and drivetrain is intelligently packaged to offer a spacious interior despite its compact proportions.
Strong And Protective Body For Passenger Safety
Hyundai Motor is the only car manufacturer to make its own steel to produce its vehicles globally, providing great benefits for the Kona. The lightweight body frame has been developed with 51.8% Advanced High Strength Steel to deliver class-leading levels of passive safety.
Hot stamping methods produce lightweight, super-strong structural elements to maximise the cabin’s central safety zone. This proves that small cars can deliver exceptional passenger protection. The length of structural adhesives used in production extends to 114.5 meters, providing additional torsional rigidity and further reducing weight – which also benefits fuel efficiency.
The platform also features an innovative multi-load path structure – an advanced energy dispersion technology that boosts impact tolerance by dispersing crash energy across multiple structures to protect passengers in the event of an accident.
“South Korean brand appears to be on the right track with new baby SUV.”
Class-Leading Driver Assistance Through Active Safety Systems
Hyundai Motor sets out to care for its customers in all of its activities. The new model showcases Hyundai Motor’s capabilities and commitment to enhancing the safety of drivers, passengers and fellow road-users.
Class-leading active safety features include Forward Collision-Avoidance Assist (FCA), which uses the car’s front-facing camera and radar to detect imminent collision and avoid impact or minimise damage by braking autonomously. Three further systems also utilise the front-view camera to boost safety and convenience: Lane Keeping Assist (LKA); High Beam Assist (HBA); and Driver Attention Warning (DAW).
By sensing road markings, Lane Keep Assist helps to prevent accidental lane departure by steering the car automatically if required. High Beam Assist automatically controls the high beams depending on surroundings, while the Driver Attention Warning system monitors a spectrum of driver-related characteristics to detect driver fatigue or careless driving.
The car’s radar systems also assist with the Blind-Spot Collision Warning (BCW) to detect approaching vehicles that may be obscured from view during high speed driving. The Rear Cross-Traffic Collison Warning (RCCW) detects when another vehicle may have entered the car’s reversing path.
Advanced Infotainment And Connectivity Technology
The Kona boasts a suite of sophisticated technologies, paired with user-friendly functionality to ensure driver and passengers can stay informed and entertained. The premium infotainment system offers various advanced connectivity features, including Android Auto and Apple CarPlay where specified with a 5-, 7- or 8-inch display (offered as standard or option dependent on market). Further options include DAB digital radio (Europe), HD Radio (North America), rear view camera display and 4G telematics (North America) to ensure absolute connectivity.
A new combiner Head-Up Display (HUD) is fitted to the Kona, projecting a virtual image onto the clear glass panel mounted behind the instrument panel to enable the driver to keep his or her eyes on the road. With a projected image size of eight-inches at a two meter distance and class-leading luminance of more than 10,000 candela per square meter, the Kona’s combiner HUD ensures both excellent day- and night-time visibility. Information projected to enhance safety and usability include speed, navigation instructions, Lane Departure Warning messages and audio information. Deployed vertically by a simple touch of a button beside the steering wheel, the combiner disappears into the dashboard when not in use.
In a first for the segment, the Kona features smartphone wireless charging. Available as an option with all Kona models, customers simply place a compatible smartphone on the wireless charging interface, located in the center console storage, to easily recharge without the need for cables. The system also indicates when the phone has fully charged, reminds occupants to remove their phone when exiting the vehicle and detects when a foreign object is in the recharging area that could interfere with charging.